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Invitation card manufacture and distribution(250,000 copies due) |
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PR by distributing 250,000 copies of invitation cards using accumulated customer DB in good quality & 80,000 members of KEEA |
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PR through mass media |
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 250 times advertising on radio (KBS, MBC and SBS) |
| Advertising on economic newspapers and press release on main daily
newspapers |
| Advertising on expert magazines and continuous PR through featuring article |
| Continuous press release and PR through Korea Electric Engineers Association Newspaper |
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Preparation and distribution of show newsletter |
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Support in providing news on show applicant status and all kinds of conference program,
etc., and= in pre-and post-marketing, etc. |
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Free shuttle bus for local buyers. |
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Free shuttle bus during show after receipt through 20 branch offices of Korea Electric Engineers Association. |
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PR through footbridge sign and placard |
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To install footbridge signs in Seoul's main street |
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To install placards at the national industrial zone(Nam-dong, Shiwha, Ansan Industrial complex), elecant companies-crowded area, etc. |
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Organizing of technical seminar and association's supplement education during |
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the show |
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| Technical seminar for interested field of companies |
| Technical supplement education of Korea electric engineers association during
the show |
| Power IT conference during the show |
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PR through internet and website |
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| PR of the show through relevant organization and body's websites |
| Leading free visit through pre-registration in the show website |
| E-mail PR for the past year visitors |
| Introduction of companies through the show website |
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Overseas buyers & visitors PR through a stratagic partnership with oversea |
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relevant exhibitions |
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| POWER-GEN, ELENEX, ELECTRIX |
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Promotion through relevant electric industry associations in major export countries |
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Invitation of overseas buyers and visitors through overseas network of KOTRA |
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Others Interesting Points |
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Free directory distribution containing exhibitors' information |
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Attracts visitors targeting persons engaged in relevant industry campaigning through facsimile and e-msil promotion |
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Display of promotion banners on streetlights in the vicinity of exhibition hall |
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Promotion through displaying of guide signs in the vicinity of exhibition hall |
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